Guest Blog Post By: Elaine Bennett

Law practices have been around for ages and they are not your average make-up or fashion businesses, that depend on trends, then might disappear when those trends change. Yes, the law will continue to be practiced, but will your law firm be a part of it all?

As in most areas of business, competition is fierce. To stay in the game and in time, climb to the top, you need to integrate into this fast-paced digital world. To do this, you will need to work on your marketing strategies to promote your law firm.

With that in mind, here are a few tips you should consider.

Start with the website

digital marketing
Example Law Website Design

Without a doubt, the majority of your efforts related to digital marketing needs to be directed towards your website. Especially since most of your clients are local. In the eyes of your current and prospective clients, the website represents the face of your law business, so you need to pay special attention to it.

Content-wise, the website should, first and foremost, reflect your values. Free information on the most common of questions will help you build a strong reputation as a knowledgeable authority, who is not solely in it for the money. As for the visual appearance, you shouldn’t go in the opposite direction from your competition and introduce a colourful website. In this sphere, sticking to a traditional colour scheme strengthens the idea of expertise and experience your law business has to offer, all the while building trust.

Consider social media marketing

digital marketing

There was a time most people would say that it doesn’t make any sense to create a social media profile on any social network if you are a law firm, because nobody will take you seriously. However, as our lives have slowly migrated online, people look for information everywhere, including different social media channels. This is why, to keep up with the changes, law firms must be present there as well.

To grow your reputation and increase credibility, you can create informative YouTube videos, where you can then share on your social media profile. You can use it to offer various types of advice or to present your services in the best possible light. One of the crucial elements is answering users’ comments. Sometimes, you will be able to give a straightforward response, while at others, they would need to come for consultations to provide some background story. But what’s important is not to ignore any questions.

Leverage the power of SEO

digital marketing

If you want to increase your client base, your first goal is to be noticed. The manner to achieve this is by using SEO (Search Engine Optimization) to climb on search engine ranking. This is so that your company appears among the first on the initial results page. To understand the significance of this goal, just try to remember when was the last time you went to the second page of the search results.

Keeping in mind, that most of your clients are locals, you will need to use local keywords to increase your visibility. While it is recommendable individual pages of your website to be optimized and that includes all their elements. Many owners decide to hire experts in law firm SEO to ensure that the practices they put into motion will have positive long-term effects on their reputation and ensure them high ranking on search engines.

Update your blog regularly

digital marketing

Your blog can be the perfect place to show your business in a less strict manner. You can use it to promote different charity or community events you sponsor or that interest you. By showing that you are involved in your local community, you will make your law firm’s name be the first one to pop into their mind if they ever need a lawyer. If you wish, you can talk about your own practice or some common legal issues you encounter. You will soon notice many people appreciate your efforts because legalese represents a nightmare for an average person.

Another way to engage your visitors (and make them connect more to your business) is to shape that content into different interesting formats; such as infographics, videos, images, etc.

Try email marketing

digital marketing

A lot of businesses, throughout different industries. make a mistake thinking that email is not as relevant as it used to be. However, many customers enjoy its professional tone and digested content. It allows them to decide for themselves, without any pressure, whether they want to react to a call to click on the link, visit the website or read more about something.

Implementing this strategy is fairly easy. You can do it by giving away something useful, such as an educational e-book, in exchange for their email address or a more traditional and straightforward approach, that is, asking users to subscribe to your website.

Wrapping up

To stay competitive, law firms have to change their marketing strategies to comply with modern digital times and still preserve their traditional approach to some extent. Creating useful content and optimizing it to get the best from each platform are practices embedded into the core of their digital marketing efforts. They are the ones that will give your firm the competitive advantage you are looking for.

More about the author:

Elaine Bennett is a blogger, currently writing for Bizzmark Blog. She’s a digital marketing specialist, passionate about helping small businesses grow. Follow her on Twitter to find more of her articles.

Related Blog Posts

Why Using The Cloud Makes Sense For Law Firms

Why Businesses Should Blog

15 Productivity Tools To Help Small Businesses

Why You Should Automate Your Business Processes

Why Your Small Business Needs A Contact Management Software

Subscribe to our blog