Tutors face many challenges running a tutoring business; one of the biggest challenge is find new businesses and marketing channels where to advertise tutoring business. They can get great response from using social media for their business.

Social media is all the rage now and is being used by practically every business regardless of its size. Millions of people around the world use various platforms such as Twitter, Facebook, Instagram, Google+, Pinterest, LinkedIn and Snapchat (list keeps growing!) every day.

For any online business especially, being part of social media platforms is imperative and this is no exception for online tutoring. A good tutoring business will have a steady stream of clients contacting you and looking for tutoring.

In the past, establishing a good client base was heavily reliant on word of mouth referrals and/or paid advertising but these days you can use social media to attract new clients and share the unique aspects of your tutoring business (e.g. music specialists, Higher Education tutoring, Maths tutoring, Support for Yr 6 SATs…)

If you are just starting out with social media marketing, don’t try to set up an account on every social media platform but instead focus on two that are more suited for tutoring and will hopefully lead to more potential clients. Promoting your tutoring business on social media can help you fill up your teaching timetable but your time is precious so you don’t want to waste it spending hours posting on lots of different platforms.

Think carefully which social media platform you want to use; Facebook is the biggest so there are potentially a wide range of students of all ages you could reach.

 

But if your tutoring business specialises in more visual subjects, like graphic design for example, you may want to opt for Instagram or Pinterest that are more targeted towards sharing visuals.

Twitter LinkedIn is generally popular with professionals, so if you are offering specialist courses/sessions like exam preparation for Undergraduate courses, Architects, MBA, Politics and Economics, then this social media site could be a good place to promote.

Whichever social media platform you use to market your tutoring business, here is a list of ways to maximise your chances of retaining, as well as gaining, potential clients.

1. Update posts on a regular basis:

You need to make sure you are updating your posts, tweets or stories regularly to show that you are always available and easily accessible. A convenient way is to connect your Facebook and Twitter posts; this enables you to be smart and make the most of your time-you don’t want this to consume you as you have lessons to prepare and teach!

2. Use relevant and trending hashtags:

Hashtags are now used regularly by millions of social media users, especially among members of the largest micro-blogging community Twitter, which started the whole hashtag phenomena.

A hashtag is created by online users to discuss specific events and relevant issues. These are arranged so that other online users can easily search for the topic and participate, no matter where they are in the world.

Today, hashtags are created by several social media experts, educators, institutions from all around the world to bring in more followers and increase business recognition. These have shown to be one of the most useful features on Twitter and other social media platforms.

Whether you choose to use Instagram or Pinterest (for that visual impact) or Twitter, you need to use hashtags correctly and repeatedly; it will bring in relevant audiences that will help spread information about your tutoring services. When people search a particular hashtag, such as #mathstutoring for example, they can find related posts (linked to your business) that also contain this hashtag.

Some example hashtags to use: #online #tutor #tutorbusiness #teaching #education

3. Create good quality content:

Whether you choose to regularly update your Facebook, Pinterest or Twitter accounts, make sure that what you are sharing is relevant, engaging and interesting enough for followers and friends to want to share your content your posts with others or for potential clients your services explore further.

You may choose to start a blog or upload useful information or entertaining infographics. Write blogs related to current trends in the education industry or the impact of tutoring to clients’ progress. You could occasionally write a blog about why your service should be considered over another business.

People love to see their own content shared by business too. Instead of your own, you can share or retweet your followers’ content as well, especially if the content is relevant to your subject specialism.

Embed Pinterest boards onto your website so potential clients can easily see your activity on this social media site as well.

4. Post engaging visuals or videos:

Instagram is currently the most popular social media platform and known for its visual impact. This is useful if you are a promoting a creative arts subject.

Facebook and You Tube are great to add video links of your tutoring service, especially if you are specialising in a subject with a visual outcome such music tutoring-you can show videos of students learning new skills or showing off their talents as a result from your tutoring.

You could also post short videos of interesting teaching methods or tutorials of different methods you feel your students would benefit from.

Many potential clients may be wary about hiring someone they don’t know. But by actually seeing what you do best (which is tutoring students) via these videos, they may feel more comfortable contacting you.

If you are a new company and don’t have any videos or blog posts just yet, you can share related content from other sources (just like retweeting other’s posts) that your students might find useful.

 

5. Allow Testimonials and Feedbacks:

Once you have built up your business and have enough students who are happy with your service and happy to provide positive reviews for your business, then ask them to share these in the review section of Facebook or under video links you share on You Tube.

New clients who are not familiar with you or their services (especially if they have not been referred to you through word of mouth) rely on reviews from others before committing themselves-how often do you read people’s reviews of other customers before buying something from Amazon?

When clients/students make comments on blogs you have posted or made enquiries, then it’s good professional practice to answer these as soon as possible:

6 Follow influencers

Find existing influencers in the education industry (through Twitter, Facebook or Instagram) and get in contact with them to build a relationship with them. It might take bit of time to develop your relationship but it is important if you want to benefit from using influencers to help spread the word about your tutoring business. Once this relationship is built, the influencers in the educational sector may follow you back and indirectly lead to a larger following.

Conclusion

Social media provides you with fantastic opportunity for you to grow and maintain your tutoring business. With the right combination of teaching skill, marketing strategy and hard work, you can quickly develop a multi-level, highly functioning tutoring business.

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