Freelancer's

The Newbie Freelancer’s Getting Started Checklist

Guest Blog Post By: Ashley Lipman

According to a recent study, there are over 57 million Americans working as freelancers. Over the past few years, more business owners have started to embrace the convenience and cost-effectiveness of using freelance workers to fill temporary and even long-term manpower needs. If you are thinking about taking the leap into the world of freelancing, there are a few things you need to consider.

While freelancing is still a relatively new concept for most business owners, it is highly competitive. The main thing you need to do to be successful in this industry is to set yourself apart from the competition. Read below for some tips on how to get started as a freelancer and what you need to do to achieve the success you are after.

Offer One Master Skill to Clients

Finding clients and keeping them loyal is perhaps the most challenging part of being a freelancer. One of the main mistakes newcomers to the world of freelancing make is trying to offer too many services to prospective clients. Most business owners and entrepreneurs want to work with a freelancer who has mastered a particular skill.

Offering too many services to a client can confuse them and may lead to them questioning the integrity of your work. This is why you need to stick to one main service in the beginning. As time goes by, you can always add similar services. Being consistent and appearing trustworthy is crucial when trying to attract attention from potential clients and grow your freelancing business.

Find Reliable Banking Solutions

As a freelancer, you will need to find a way to both accept and make payments. Most business owners looking for freelance workers will want to make digital payments. Being unable to accept these digital payments will make it very hard for you to make a good living as a freelancer. Using services like Amaiz is a great way to create more banking flexibility. Check out the Amaiz official website to find out more about the financial solutions they can offer.

Build an Online Portfolio

As freelancing gains more popularity, more websites are starting to act as middlemen between clients and motivated workers. Using one of these freelance job posting websites is a great way to find work. However, you will need to work on setting yourself apart from other individuals on the website. One of the best ways to accomplish this goal is by developing an extensive online portfolio. Using examples of previous work you have done for satisfied clients is a great way to attract attention from new clients.

Investing money in a well-built website is crucial when trying to highlight your abilities as a freelancer. If you can show a potential customer what you are capable of, the chances of them using your services will increase. Rather than trying to build a portfolio website on your own, you need to work with a web designer. The money paid to these professionals will be worth it considering the results they can produce.

Focus on Being Trustworthy and Transparent

Keeping your clients loyal will require a lot of effort. Most business owners want to work with freelancers they can trust. If you miss deadlines or falsify information, it is only a matter of time before you start to lose clients. This is why being transparent and honest with all of your clients is imperative. Rather than promising a new client things you know you can’t deliver on, be forthcoming with them, Managing expectations is crucial when trying to create a successful freelancing business.

Before you start a new project for a client, you need to make sure you understand what they want. Making a new job checklist can help you get the information needed to produce the results a client is after. Most business owners will appreciate the fact that you are thorough. Staying organized is essential when trying to achieve success as a freelancer.

What Are You Waiting For?

As you can see, life as a freelancer can be both challenging and rewarding. Finding new clients for your freelancing venture will not be easy. However, taking advantage of technology and the various freelance job posting platforms on the market can help you avoid problems in this new line of work.

More About The Author

Ashley Lipman, a content marketing specialist, is an award-winning writer who discovered her passion for providing knowledge to readers worldwide on topics closest to her heart – all things digital. Since her first high school award in Creative Writing, she continues to deliver awesome content through various niches touching the digital sphere.

ways to help business

6 Ways To Help Your Business And Your Clients During Hard Times

Hope you are all safe and well during this period of uncertainty. Dealing with a pandemic was probably not on your list of worries for your small business! in this blog post, we have come up with some ideas for ways to help both your business and your clients during this period.


Although the Corona virus, or COVID-19, is going to make things difficult for a lot of businesses over the next few months, with sheer strength and determination, you will come through it and become successful once again.
It’s important to remember you’re not alone. Many, many businesses are going through what you are (including us!) so don’t feel that you are being left behind.

Here are 6 ways that you can keep your business going, support your clients, and even strengthen your community during the Coronavirus outbreak.

1. Get Your Business Online

We, in the UK, are entering our 4th week of lockdown and some of you have already thought about ways to take your business online. It’s interesting to see how many employees have been told to work from home already or work remotely in order to keep face-to-face interaction to a minimum.


Even if that’s not the case, most people are preferring to stay home these days, so the best way to provide your services is to do it online. Of course it’s easier said than done. If you’re a business consultant, a bookkeeper, or a tutor, for example, you can move your sessions online. You might already use Skype or Zoom to run virtual meetings, sessions or consultations. If not, it’s time to learn how to use them. Google also just announced that they’re offering free access to their advanced Hangouts Meet video-conferencing platform until July 1, 2020, so take them up on the offer.


If you’re running a hair or beauty salon or you’re a personal trainer, things could be trickier, but you can get creative. People are looking for ways to keep fit and stay occupied at home, so try offering webinars and tutorials through webinar platforms, YouTube, or Facebook Live. They could be live, or recorded for on-demand access.

You could create video courses for simple exercises for the elderly and vulnerable people who will need to be shielded for a lot longer. You can also hold live virtual yoga classes for your clients to participate at home in real time.

Image Credit: Uscreen.TV

Beauticians could teach people how to carry out a home facial with ingredients they might have at home or do an intensive hair nourishing treatment, for example.

Look for ways that you can share your expertise and knowledge online instead of face-to-face. It’s up to you whether you want to offer your virtual sessions for free, to improve your business reputation and grab new leads, or place them behind a paywall so that only paying customers can access them.

2. Keep In Touch With Clients

Communication is still important. Email them and ask them how they are doing. If you keep in touch with your clients and remain a part of their lives, they’ll come back to you when the outbreak is over. You can provide valuable support and information during this difficult time. You can even offer some of your packages for free or at discounted prices depending on how comfortable you are financially.

Keep your communication channels open by sending email newsletters with updates about your business or suggestions for ways to cope during self-isolation.

ways to help business

It’s important to be open and clear about what changes you’re making in your business. If you’re replacing face-to-face sessions with virtual ones via Skype, let your clients know as soon as possible. If you have to reduce some of your services, cancel sessions, or make alternative arrangements, the sooner you tell your clients, the better.

3. Safeguard Your Employees

Keeping your business healthy and able to function during this pandemic also means keeping your employees healthy too. Ensure they work from home where possible, using online collaboration and communication platforms like Google Hangouts, Slack, Grow in Cloud and other tools.

ways to help business

Let your employees know that you’re there to support them, both emotionally and financially. Make sure they know you are in contact with your accountant about potentially furloughing employees, so they are reassured that they will be ok financially. If you are not sure of what is available for you by the government in the UK, check out this site.

It is really important that your employees know that they will not be penalised for staying at home to safeguard themselves and/or their family.

4. Use The Time To Evaluate Your Business Plan

If your business is slow, take the opportunity to work on business development plan. You can’t see your clients currently, so use this time to come up with improvements you can make to your business, for example adding online services or producing a business website. If you haven’t got a website set up yet, then check out Phase Three Goods who builds sites for “small businesses, sole traders, SMEs, charities and creative start-ups”.

You can also find ways where you can be more efficient in your business and streamline your business processes (see automating your business processes blog).

A quiet period is a time to improve your business marketing strategy, revamp your website and/or start including blogs (see why businesses should have a blog post). Also, use the time to update your social media channels or learn about other platforms that you haven’t used yet, such as LinkedIn and Twitter.

Think of it as an opportunity to work through your business to-do list of all those things you’ve always intended to do, but never had the time. You can use video conferencing tools to virtually meet up with your co-owners to discuss ideas.

ways to help business
Picture Credit: Getty Images

5. Find Ways To Help Your Community

Part of succeeding as a local business means becoming a vital part of your local community, so that people don’t just think of you as a faceless company, but as a caring neighbour. That’s even more true during times of crisis.

Look for ways to support local residents, like checking up on your elderly clients and ask if they need help getting their groceries. If you are a local gardener and can’t do their gardens yet, ask if you can help them with their shopping. The same can be said for domestic cleaners who can’t go inside clients’ homes. Volunteer for support groups in your local authority or district. Together we can do this!

ways to help business
Image Credit: Sky News

If you run a childcare business or tutoring business and you had to cancel sessions, try recording videos to keep children entertained at home with fun activities so parents can leave their children safely in front of the screen.

For tutorials you could video your lessons online so you can help your students who might want to use the time trying to understand fractions, “fronted adverbials” or even learn a new language!

6. Network with Other Business Owners for Tips & Support

Join others (who are going through it with you) into discussions on Facebook groups such as Small Business UK. Here you can connect with other small business owners and learn how to keep your company strong and safe as well as keep up to date with the latest government financial support.

The key thing we all need to remember is to stay safe and follow the guidelines set out by the government. We will get through this!

For further reading on this topic, do read this detailed guide with lots more tips and advice: COVID-19: The SOS guide to selling online (without coding know-how)

To start your free 30 day trial for Grow in Cloud, please sign up here.

FREE OFFER ALERT: We are currently offering our £30/month Business Lite subscription package for FREE for 6 months during this difficult time. All you need to do once you sign up is to email/message us to say you have just signed up and would like to take advantage of our Free offer. Limited time offer.

challenges entrepreneurs

5 Challenges That Entrepreneurs Face When Starting A Business

Guest Blog Post By: Ashley Wilson

Owning and running your own business seems like an exciting idea.

After all, what could be better for an avid gardener then starting a gardening company where you can make a living doing something that you love? Or how about a budding chef setting up a restaurant, where they can sell their delicious creations to happy consumers?

challenges entrepreneurs
Picture Source: Pixabay

Creating your own business gives you the opportunity to follow your dreams and passions. It’s not without its challenges, however.

To be an entrepreneur, you need to deal with living a life of uncertainty and risk.

The late co-founder and CEO of Apple, Steve Jobs, once famously said that entrepreneurs are separated from other people by “pure perseverance”. Making yourself aware of some of the challenges that you’re bound to face as an entrepreneur also means that you can prepare for what lies ahead.

Here are 5 of the most common challenges that entrepreneurs will need to overcome.

#1 Dealing with the Legal Side of Things

When you launch a new business, you want to focus on bringing your vision to life. That means experimenting with products, services, and branding.

It’s easy for things like figuring out what the legal entity should be for your new cleaning business to fall to the wayside. However, it’s stuff like that which can be crucial to your company’s successful growth.

Remember, there are several different kinds of business structures to choose from, including sole proprietorships, limited liability and more.

Each business structure comes with its own regulations and tax requirements and poises different opportunities and setbacks for the future.

Choosing the right solution for your needs means thinking carefully about what kind of growth you expect your business to have in the years to come. If you’re not sure what kind of legal entity is right for your brand, speak to a professional accountant or business advisor.

#2 Managing the Costs

Cash flow and budget management will always be among the biggest concerns of any business owner.

When you’re first starting your new company, you need to figure out where you’re going to get the capital that you need to get your organization off the ground.

Once your new entity is up and running,  you need a way of making sure that everything continues to run smoothly.

Start by making sure that you have a proper budgeting strategy in place. Ensure you know how much money you need to make each month to pay for your company’s crucial expenses.

Once you’ve got your budget sorted out, you can begin to think about things like invoicing tools and accounting software that will help you to keep track of the money that you have coming in and going out each day.

The more you know about your cash flow, the easier it will be for you to decide whether you can afford to invest in new opportunities when they arise for your emerging brand. You can even put strategies in place to keep yourself well-protected, like requiring a down payment on all of your invoices before you start any work.

#3 Hiring and Team Building

As your business begins to grow, there will only be so much that you can reasonably do on your own. Eventually, you’re going to need some help.

Sometimes, you might invest in contractors and freelancers who can help with things that you can’t master yourself.

For instance, you might hire a graphic designer and developer to build your website, or a virtual assistant to carry out tasks for you.

The digital world has opened up a range of new ways to bring extra assistance to your team.

In other circumstances, you might stick to traditional hiring.

Either way, you’re going to need to think carefully about how you’re going to search for the right candidates, filter through your options and onboard the people that you choose.

Think about what kind of hours your candidates will need to work, what they’re going to be paid, and how you’re going to encourage your team members to stick with you in the long-haul.

#4 Sales and Marketing

Building a business is just the first part of developing a successful entity in today’s world.

You’re also going to need to think about how you can bring as many customers to your company as possible.

Marketing strategies can help with that.

For instance, you might decide to build a social media campaign that allows you to instantly connect with your target audience and answer their questions online.

You might also use content marketing to gather organic traffic for your website through search engines.

If you’re not much of a marketing expert yourself, then you might need to think about investing in tools that will help to improve your chances of success.

Outsourcing your marketing strategy to a professional might seem like an extra expense, to begin with, but it could mean that you bring more customers to your door too. Similarly, having more people on your sales team to manage things like order fulfillment and customer service could boost your ability to earn long-term profits.

#5 Investing in Equipment

Finally, even if you’re just running a small business from the comfort of your own home, you’re still going to need to invest in essential equipment.

Every business has tools that it relies on to continue running smoothly. A cleaner needs their cleaning sprays, a gardener needs a lawn mower and a web designer needs a computer.

One of the most common pieces of equipment that you’ll need in today’s highly digital world is a computer that you can rely on to help you connect with clients, complete invoices, and manage information. Rather than just buying a new computer every couple of years when your initial investment starts to lose its luster, learn how to keep your tech running effectively and commit yourself to maintain the equipment you have. This will save you a fortune in depreciation.

Ready to Start?

Becoming an entrepreneur can be a complex and daunting experience.

However, if you know how to jump into the world of business ownership the right way, you could find that the rewards are astronomical.

Be aware of the five challenges that we mentioned above and how you can overcome them, and you’ll already be one step ahead of the competition.

More About The Author

Ashley Wilson is a content creator, writing about business and tech. She has been known to reference movies in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can get in touch with Ashley via Twitter.

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law digital marketing

5 Digital Marketing Tips for Law Firms

Guest Blog Post By: Elaine Bennett

Law practices have been around for ages and they are not your average make-up or fashion businesses, that depend on trends, then might disappear when those trends change. Yes, the law will continue to be practiced, but will your law firm be a part of it all?

As in most areas of business, competition is fierce. To stay in the game and in time, climb to the top, you need to integrate into this fast-paced digital world. To do this, you will need to work on your marketing strategies to promote your law firm.

With that in mind, here are a few tips you should consider.

Start with the website

digital marketing
Example Law Website Design

Without a doubt, the majority of your efforts related to digital marketing needs to be directed towards your website. Especially since most of your clients are local. In the eyes of your current and prospective clients, the website represents the face of your law business, so you need to pay special attention to it.

Content-wise, the website should, first and foremost, reflect your values. Free information on the most common of questions will help you build a strong reputation as a knowledgeable authority, who is not solely in it for the money. As for the visual appearance, you shouldn’t go in the opposite direction from your competition and introduce a colourful website. In this sphere, sticking to a traditional colour scheme strengthens the idea of expertise and experience your law business has to offer, all the while building trust.

Consider social media marketing

digital marketing

There was a time most people would say that it doesn’t make any sense to create a social media profile on any social network if you are a law firm, because nobody will take you seriously. However, as our lives have slowly migrated online, people look for information everywhere, including different social media channels. This is why, to keep up with the changes, law firms must be present there as well.

To grow your reputation and increase credibility, you can create informative YouTube videos, where you can then share on your social media profile. You can use it to offer various types of advice or to present your services in the best possible light. One of the crucial elements is answering users’ comments. Sometimes, you will be able to give a straightforward response, while at others, they would need to come for consultations to provide some background story. But what’s important is not to ignore any questions.

Leverage the power of SEO

digital marketing

If you want to increase your client base, your first goal is to be noticed. The manner to achieve this is by using SEO (Search Engine Optimization) to climb on search engine ranking. This is so that your company appears among the first on the initial results page. To understand the significance of this goal, just try to remember when was the last time you went to the second page of the search results.

Keeping in mind, that most of your clients are locals, you will need to use local keywords to increase your visibility. While it is recommendable individual pages of your website to be optimized and that includes all their elements. Many owners decide to hire experts in law firm SEO to ensure that the practices they put into motion will have positive long-term effects on their reputation and ensure them high ranking on search engines.

Update your blog regularly

digital marketing

Your blog can be the perfect place to show your business in a less strict manner. You can use it to promote different charity or community events you sponsor or that interest you. By showing that you are involved in your local community, you will make your law firm’s name be the first one to pop into their mind if they ever need a lawyer. If you wish, you can talk about your own practice or some common legal issues you encounter. You will soon notice many people appreciate your efforts because legalese represents a nightmare for an average person.

Another way to engage your visitors (and make them connect more to your business) is to shape that content into different interesting formats; such as infographics, videos, images, etc.

Try email marketing

digital marketing

A lot of businesses, throughout different industries. make a mistake thinking that email is not as relevant as it used to be. However, many customers enjoy its professional tone and digested content. It allows them to decide for themselves, without any pressure, whether they want to react to a call to click on the link, visit the website or read more about something.

Implementing this strategy is fairly easy. You can do it by giving away something useful, such as an educational e-book, in exchange for their email address or a more traditional and straightforward approach, that is, asking users to subscribe to your website.

Wrapping up

To stay competitive, law firms have to change their marketing strategies to comply with modern digital times and still preserve their traditional approach to some extent. Creating useful content and optimizing it to get the best from each platform are practices embedded into the core of their digital marketing efforts. They are the ones that will give your firm the competitive advantage you are looking for.

More about the author:

Elaine Bennett is a blogger, currently writing for Bizzmark Blog. She’s a digital marketing specialist, passionate about helping small businesses grow. Follow her on Twitter to find more of her articles.

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small business

How Technology Is Affecting The Future Of Small Business

Guest Blog Post By: Michael Deane

The future of small business is inextricably tied to modern digital technology. Thanks to modern tech, sole proprietors, startups and other small firms can go toe-to-toe with companies many times their size, and sometimes they can even come out ahead.

What technology offers to these companies is the ability to save on time, manpower, and resources, while maintaining high levels of productivity. The fact that most of these technologies can be used free of charge or for a small fee makes them even more attractive. After all, nothing beats free in terms of ROI.

With all that being said, the adoption rate of new technologies among small businesses is not as high as it could be. Many companies are still reluctant to start using these technologies for one reason or another. The famous adage ‘if it ain’t broke, don’t fix it’ is still the dominant attitude among small business owners.

But as old business models become obsolete, the transition towards modern technology is quickly becoming a necessity.

So if you want to future-proof your small business to give it a fighting chance, you need to start learning about modern technology. And we’re here to help you do just that. Below you will find an overview of some of the major ways technology has been shaping the world of small business.

virtual assistant business

1 Software Automation

As we’ve mentioned, small businesses have embraced technology because it allows them to work more efficiently without investing in additional resources. And software-based automation represents the next step in this direction. With the help of software automation tools small business can eliminate a lot of tedious busywork from their workflows. One example would be email marketing automation. By using tools such as ActiveCampaign or Zapier, small businesses can create email marketing campaigns that practically run themselves. Technology enables you to automate business processes which leads to increased productivity.

Lead scoring is another area where automation is showing positive results. App such as Leadformly can help you segment leads and send follow-up content without the need to look into each subscriber profile individually.

2 Cloud Based Sofware

Cloud-based software (also known under the acronym SaaS, for software-as-a-service) is the latest trend in software deployment, and one that is scheduled to grow further in the coming years. Cloud-based applications are not installed directly on your computer, but are instead hosted on powerful dedicated servers (the so-called cloud). Running resource-intensive business applications on the cloud is a more affordable solution for small businesses than buying expensive equipment and running on-site applications. There is also the matter of security. It might seem counter-intuitive, but storing your business data on the cloud is actually a safer alternative than storing it locally, the reason being that cloud servers have better security than your local computer network.

3. Customer Service Chatbots

Quality customer service is one of the costs of doing business in 2019. Without adequate care, customers won’t be inclined to do business with you. Providing customer service requires you to expand your staff with customer service agents, which is not something every firm can afford. Thankfully, there now exists a technological solution for the issue, namely chatbots.

Chatbots are automated conversation systems that can perform a variety of customer service tasks. They can answer frequently asked questions, direct callers to customer service representatives, provide product suggestions, place orders and reservations, and more. However, their two greatest advantages are their ability to scale (they can interact with multiple customers at once), and their cost (they can be built for free, or acquired for a small fee).

4 AI and Big Data

One of the most transformative inventions in the past few decades was that of artificial intelligence. By utilizing the concept of a neural network, an AI system can parse large data-sets (so-called ‘Big Data’) to produce conclusions and make predictions, without being explicitly programmed what to do each step of the way. This ability can be employed to solve a variety of tasks that would be too difficult, or too tedious to perform manually.

Predictably, AI has found a lot of uses in the world of small business. From email marketing optimization to screening candidates or generating reports in natural language, AI has enabled small businesses to compete with much bigger rivals without needing to expand their IT infrastructure.

5 Cybersecurity

Technology has empowered business in a variety of ways, but they weren’t the only ones to benefit from it. Malicious third parties now have access to the same kind of technology, which allows them to execute sophisticated cyber-attacks. Unfortunately, small businesses are frequently ill-equipped to handle such attacks. For this reason, cyber-security is quickly becoming one of the top priorities in the world of small business.

To combat this growing threat, employers are enrolling staff in cyber-security seminars, developing cyber-security protocols, and implementing technological countermeasures, including AI-based defense. And with the passing of the GDPR, these practices are starting to become codified into strict laws.

6 The Future of Business

Small businesses face many challenges in the digital age, from the way they approach customers, to how they handle standard business operations, to the precautions they take to protect themselves from tech-based crime. And only by grasping the extent that technology has changed the world can they rise to these challenges. It is therefore imperative to educate yourself on the impact of technology on business, so you can make good strategic decisions on how to prepare your company for the future.

More About The Author:

Michael is a small business consultant who also runs a small business blog; Qeedle.

influencer marketing

How Influencer Marketing Can Help Your Business

Running a small business is a challenging task, yet it can be very rewarding. The business doesn’t have complex structures and team sizes are small. In most cases, team members know each other, so the concept of working together for collective success is embedded in the culture of an organisation.

However, the lifeline for every business success lies in getting more prospects, which can be nurtured and converted into leads. This generates cash flow, keeps staff busy and pays for cheques each week/month.

influencer marketing

For this reason, businesses invest in marketing. A comprehensive marketing plan would use different resources and channels to get more exposure, increase brand awareness or get more MQL (monthly qualified leads) to turn them into sales. Some channels used could be:

  • Paid ads
  • Articles on industry outlets
  • Newsletters/Social Media
  • Local press
  • Business directories

All these channels will give you ROI (return on investment) which varies, however influencer marketing is a growing industry, which works very well with small businesses. More and more businesses are using influencer marketing to grow their business.

What is Influential Marketing?

Influencer marketing can be in any form which seeks endorsements for a product or service, by a person who has gained expert level and knowledge and has greater influence and a huge following. This could be following on social media accounts, any industry or space. Few examples can be journalists, academics, celebrities and social influencers on the web. It works for both B2B and B2C businesses and is being used by businesses of all sizes in both categories.

Influencer marketing industry size

Influencer marketing is a global industry and is present in every country of the world. “The business insider” states the industry is worth 9 billion dollars and brands are set to spend 15 billion dollars by 2022.

A testimonial CMOs and marketing professionals see it as integral part of their marketing for branding and willing to invest in influencer marketing.

influencer marketing
Example of a beauty blogger/influencer

One reason is just as you can find a Costa Coffee and a chicken shop in every UK high street, you can find an influencer for any platform and industry with small and huge following. If you’re looking for a fashion or a beauty influencer, Instagram will be a great platform for you to increase your reach and raise brand awareness.

However, if you’re into selling information products or run a small business, Facebook influencers can be a good fit for you. Both small and large businesses spend some money on influencer marketing and have seen a healthy ROI when worked with the right influencer.

Why use influencers?

You should be asking this question if you are not aware of influencer marketing and why you should use them. On average, businesses have received a value of 5 dollars on every dollar spend. That’s 5 times return on investment. Influencers can help you in 2 ways in growing business growth:

  • Reach
  • Niche

Reach

With huge followings on their social accounts, influencers can help you increase your reach to a wider audience by just sharing or commenting on your post. This means more people will be aware of your offer and will click on the post to read your message. You will get more traffic on your website and can re target those people to sell your product/services. Some businesses have seen their posts gone viral when shared by couple of influencers.

Niche

The influencers can also help you reach any niche to offer a more targeted message to an audience to meet your objectives whether it is to raise awareness, branding or increase your following.

This can be narrowing it down by demographics, location, industry vertical or business size. For instance, if you’re an accounting business, targeting self-employed people, you can work with bloggers and publications producing content for contractors.  

You will get more authority and chances of signing up clients if the message is endorsed or shared by those influencers, as they have gained the trust of their audience. Influencers in niche markets with a smaller following tend to give better ROI than influencer with general reach. A study conducted by influencer marketing hub found influencers with a following between 50000 – 250000 followers performs 30% better in campaign than influencers with over a million followers.

Builds your authority

Sales professionals will tell you the sales cycle has changed from what it was 20 years ago. With the ton of information available on the web, customers are more aware of the products/services they’re looking for which will help them with solving their problem. They perform their research and do read up on reviews and research for social proof. All clients want to know if the product/service provides a solution to their problem. They look for reviews left by other users in sites such as Google review, Trustpilot and Yelp.

Most businesses will place a review from an influencer using the product/service for credibility. For instance, Ninja Outreach is a blogger and marketing outreach tool that help you with finding influencers and lead generation. They have shared a testimonial from Matthew Woodward, SEO expert and influencer, on their website.

Picture credit: Ninja Outreach

How to approach influencers

You can outreach influencers by performing research on the web, forums and different social media accounts. Be clear with the objectives for approaching them. If you are looking to form a relationship with them than offer something appealing to them.

However, if you are approaching them for product endorsement or a branding campaign, make sure you say that in the email as that is the best way to approach them. Be clear and concise.

You could perform the task manually, which is time consuming and will require a lot of effort. The simpler and easier way is to use a tool like Ninja Outreach which gives allows you to find influencers by:

  • Industry
  • Location
  • Following
  • Platform e.g. Twitter/Instagram

The tool allows you to apply filters to make more targeted search for people you’re looking to work with to achieve your goals. You can sign up for a trial account to try the tool for yourself.

Challenges faced working with influencers

Some people face some challenges working with influencers. This starts with making the initial contact, to scheduling an appointment and then managing ongoing interaction for the duration of campaign. 

Influencers are approached by many people everyday and simply responding to every one is a job on its own. The primary reason for people approaching them is to sponsor a post, endorse their product or perhaps share their tweets/posts.

They can set up a structure and streamline the process by using an app which performs all actions required by them. Those can be:

  • 30 mins discovery call
  • Charge for the consultancy
  • Take payment
  • Monitor interaction

If the client has expressed a desire to work with you and accepted terms, the next step is to check your calendar, book a call and take payment for the service. They can do this by using the all-in-one small business app Grow in Cloud which automates the entire process.

Business owners can setup time their working hours, list the services and sync it with their calendar. They can send a link of their calendar to the client to schedule an appointment which will upload the booking page given below.

influencer marketing

The client will click on the “book an appointment tab” to schedule a call. It will upload a new page showing list of all services you offer. To book a discovery call, they would select “discovery call” tab. This will then upload a calendar and show availability in the time zone of their choice

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Example list of initial services seen by a client

Once the day and time is selected, the client will be prompted to type their name and the type of appointment they want; whether on phone, Skype or in person. The best part for you is they will be prompted to make a payment before completing the booking and will be able to read your cancellation policy before booking. This reduces chances of getting into dispute.

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Example appointment request dialogue

You can take payment by Stripe of PayPal. The payment will land into your account and the booking will be synched to your calendar. Grow in Cloud also enables you to set customised appointment reminders by SMS/emails to reduce chances of now show ups.

With this tool, you can also use the contact management function to better manage your relations with the clients. You can write progress, leave notes and get a 360 view of your interaction with the client. This helps when there are other people also involved in the team making contact with the influencers.

To set up a trial account for Grow in Cloud, you can click here.

Summary

Influencer marketing is here to stay and with the rise of social media and its impact, the industry is growing at rapid pace. More and more businesses will work with influencers in the days to come.

Any solutions, that reduces manual work, streamlines and automates essential admin can only help them to grow. It will also make communication and working with businesses a stress-free, pleasant and joyful experience.