How to Retain More Personal Training Clients  


As a personal trainer, your retained clients are going to be the foundation of your business. The more clients you can retain, the more you can focus on building your brand, improving your routines, and securing your word-of-mouth clients. Nevertheless, keeping clients as a personal trainer can be a challenge. Even if you’re the best personal trainer in your area, things happen: people get busy, they get discouraged, or they simply lose motivation. Here are a few tips for improving your client retention and increasing customer satisfaction.

Give Them Access to Online Scheduling

Online scheduling makes it easier for clients to choose when they want to come — which, in turn, makes it far more likely that they’ll actually show up. An online scheduling system such as Grow in Cloud also gives them the ability to easily adjust their schedule to suit them, which is preferable to them simply calling and canceling or (even worse) just not coming in at all. A solid scheduling system will send you notifications when new appointments are scheduled, be able to schedule recurring appointments, and be able to block out certain times when you’re unavailable. All of this together fulfills the role of a personal assistant and makes it easier for you to manage your own time.

Keep Positive, Excited, and Upbeat

Regardless of what’s going on in your personal life, it’s part of your job to remain positive, excited, and upbeat. It’s your energy that your clients are going to use to achieve their goals; if you can’t remain positive and focused, they won’t be able to either. At the same time, many individuals can tell when someone is being insincere or putting on a show. This is why there are some people who are natural personal trainers and others who may need to work on developing their interpersonal skills. Taking care of yourself, your emotional state, and your own personal health is critical to being able to be in a good and productive mood for your training sessions.

Look for Common Ground to Create a Team

A personal trainer should never be an antagonist. Instead, you should create team-based mechanics that truly reflect that you’re working with them. In addition to being positive and upbeat, you should also take a genuine interest in the lives of your clients. What are their favorite foods? What pets do they have? What about their family and their job? Look for common ground, such as hobbies besides fitness that you enjoy — and talk about them during your training sessions. Mirror body language and word patterns, use their name, and most importantly, genuinely care. By working as a team you’ll be able to achieve much more, giving your clients the results that they need while also making your sessions far more enjoyable.

Always Be Working Towards a Goal

When a client is working towards a goal (however distant), they are less likely to become discouraged and quit. Simply going to a personal trainer indefinitely can make them feel as though they aren’t getting anything done or as though they aren’t progressing fast enough. But a sequence of easily managed goals (often with several major milestones) is different. Sequences of goals give a client a constant feeling of reward, in addition to making it so that they always have some achievement looming on the horizon. As long as they still want to secure that achievement, they are more likely to continue to come.

Send Them Automated Reminders

Automated reminders via email, text message, or phone call will ensure that you get your clients to their appointments regularly and on time. These automated reminders can also be used to remind a customer to schedule their next appointment, if they haven’t been seen in awhile. Automated reminders can be scheduled using software platforms such as Grow In Cloud, and will take no time from you at all. They can also be used to send you reminders as well, to make sure that no client gets forgotten.

Visibly Track Their Progress

Everyone wants to be able to track their progress. In fact, progress tracking (when combined with a rewards system) is often known as gamification; a method of increasing the amount of satisfaction that someone feels when they achieve a goal. Through online systems, apps, or even written logs, you can track your client’s progress and celebrate with them when they reach major milestones. Creating little rewards (such as a personal treat) is a fantastic way to keep someone working, especially when they have slowed down or stalled out.

Connect and Communicate

Finally, connecting and communicating with old customers is one of the best ways to keep them coming back. You may have customers that have dropped off over the weeks — or even months — but it could be for any number of reasons. Perhaps they had personal issues… or maybe they were ill. Whatever the case, they may already be thinking about starting up their routine again.

Ultimately client retention is all about communication. As a personal trainer, you need to be uniquely attuned to your client’s needs and what they want from you. They have their own goals, personal lives, and work schedules to juggle; the best you can do is work with them to help them achieve their goals. With a solid use of technology, you should be able to encourage and motivate your clients without having to invest a lot of time and energy into communication — and through this you can retain more of your client base.


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