social media salon

There is no better place than social media platforms to advertise your salon and spa business. Social media for salons will help you with branding, promoting your business and most importantly, increasing your reach to buyers. It is also the most cost-effective way to promote your business and give you a greater ROI (return on investment).

Visuals and stunning images of your work, for example a finished haircut, blow-dry will get a much more positive response on social media channels. When your potential clients can see the outcome of your service, they are more likely to take interest and book with you.

Every salon or spa should aim to use all social media platforms, in order to promote their business and grow their following. This is because the reach for a wider variety of audience is greater. You will find a different demographic using Snapchat, than on LinkedIn.

You can read out our detailed blog post; The Ultimate Social Media Guide For Hair Salon. Here you can find out how you to use each platform to promote your salon business. The social media posts, that are rich in images and video content, tend to perform better than just plain texts.

Managing social media channels and regularly posting blogs, images, tweets and industry news can be very time-consuming! Thankfully, there are social media management tools, which can be used to produce great graphics for your content and make scheduling and posting your posts a breeze!

Here are three of the best tools which your salon or spa can use are:

Canva

social media salon

Canva is a graphic design tool to which can be used to create images and infographics as well as checklists and documents. It is a great and simple tool and can be used by non- technical and people with very little computer skills.

The drag and drop feature of the tool makes creating images, social media posts and infographics simple. The tool allows you to upload your own images and make changes to make it more stunning and suitable for the post.

It has thousands of images that you can use for free. It also has a collection of premium images and icons which you can buy for only $1 each. You can then download the image and use it for your posts.

Hootsuite

social media salon

Hootsuite is a social media tool that allows you to schedule your salon or spa’s social media posts in advance. You can set the date, time and day you want to publish the posts.

You can manage all your social media profiles from a single dashboard. You can publish video content for YouTube.

It also has a feature to shorten URL link which is really useful for posting on Twitter as it restricts tweets for only 280 words.

The other feature that is useful is that you can post, tweet, share and even comment without having to leaving Hootsuite.

All you need to do is spare about 20 minutes a day, either in the morning or afternoon which ever suits you best and get your posts organised for the week.

This is an easy and less time consuming way for you to manage your social media, so that you can get on with dealing with your customers.

Hootsuite offers a 30 day free trial.

Google Photos

social media salon

This is a photo sharing and storage serviced for everyone, which is offered by Google. The best thing about this is that it allows to you to store an unlimited number of photos and videos up to 16mp and 1080p HD.

Photos are key to promoting your salon and spa business. You can take photos from your smartphone and set it to automatically upload to Google Photos. The great thing here is, you won’t have to worry about running out of storage space again.

The photos will never be lost and can be accessed anytime and when required to add onto your website or social media platform.

Tailwind

social media salon

Tailwind is a tool which can schedule and automate your Pinterest and Instagram feeds. If you are not using Pinterest, it is strongly advised that you start using it.

A recent study showed 93% of pinners use Pinterest to plan a purchase. Many people, especially women use it get inspiration for hairstyles and will even post boards just for this topic (wedding hairstyles, short cuts, styles for long hair and so on)

Pinterest can bring huge traffic to your website and new customers. You can create boards and post other people’s relevant content to inform your target audience. Tailwind also enables you schedule Instagram post with the same purpose.

You don’t have to spend hours finding relevant hashtags. Tailwind recommends the best hashtags to use for each post, to get more likes, shares and engagement. It also makes managing your Instagram account fun! Again, it gives you more free time to spend with customers.

Tailwind’s analytics dashboard enables you to discover new relevant content to add to your own Pinterest accounts. It also analyses results, monitors performance and increases your reach.

You can sign up to Canva for a 14 day trial.

 

Here are some further blog posts relevant for your salon/spa business:

6 Ways To Market Your Massage Therapy Business

18 Ways To Set Up Your Mobile Massage Therapy Business

Why Salons Should Have An Online Booking System

How To Successfully Market Your Salon For Mature Clients

4 Blog Topics To Drive Traffic To Your Beauty Salon Website

7 Ways To Maximise Your Social Media Presence As A Make Up Artist

How To Manage and Grow Your Hair and Beauty Salon in 2018

 

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